Gmail update will go some way to eliminating phishing once and for all

The days of cybercriminals using spoofed logos and lookalike email addresses to trick unsuspecting users into falling for phishing scams could soon be over as Google is adding a new security feature to Gmail to make it harder to impersonate brands over email.

While the search giant announced last year that it would begin its Brand Indicators for Message Identification (BIMI) pilot, in a new blog post the company has said that it will begin rolling out BIMI support in Gmail over the coming weeks.

For those unfamiliar, BIMI is an industry standard that aims to drive adoption of strong sender authentication for the entire email ecosystem. It does this by providing email recipients as well as email security systems with increased confidence in the source of emails to prevent impersonation attempts.

BIMI Logos in Gmail

(Image credit: Google)

BIMI support

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