The role of digital in small business’ recovery post-pandemic

The challenges faced by small businesses over the past year have had a profound impact on global economies. This is unsurprising given that they account for more than two-thirds of global employment and contribute up to half of national global GDP.

About the author

Donna Torres is Director of Small Business at Xero UK.

Fortunately for small businesses, public goodwill and loyalty towards them has grown. According to Xero’s Future of Small Business report, more than half (52 per cent) of UK consumers surveyed planned to support SMEs more after the pandemic. And with £18.5bn of accumulated household savings in January alone, the country is set for a dramatic period of spending.

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