Why the founder of WP Engine is knee-deep in headless products

When Jason Cohen started off a blog called “A Smart Bear” , he probably never thought that it would years later turn into the very foundation of WP Engine, one of the largest digital experience platforms for WordPress around today.

From 2003 till 2009, Cohen wrote blogs for the company Smart Bear (which he founded) in the hope that everyone else in the company would also contribute. Over time, he noticed that he was the only one posting, but more importantly and possibly more annoyingly, the website kept crashing because his WordPress installation did not scale.

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